This striking health-awareness label was issued by the American Lung Association to promote its campaign against emphysema, a chronic lung disease often caused by smoking. The design features a red “Cross of Lorraine,” the long-standing emblem of the ALA, alongside stylized human figures—one in light blue with a red target symbolizing the lungs, and another in black suggesting the disease’s shadow. The bold slogan “Fight Emphysema – It’s a Matter of Life & Breath®” underscores the urgency of early prevention and public education. Such seals were typically distributed during the association’s annual fundraising drives in the United States during the 1970s and 1980s.