This vintage 1947 promotional label was issued by the A.C.G.C. (American Checkered Giant Club) to encourage the breeding and promotion of the distinctive American Checkered Giant rabbit. The design features a stylized illustration of the breed with its characteristic black markings on a white body. The slogan “Raise the ‘Rabbit Beautiful’” reflects the pride breeders took in maintaining the breed’s striking pattern and large size. Such labels were commonly used by rabbit breeder clubs and agricultural societies to promote pedigree livestock and hobby farming. Collectors of agricultural ephemera, animal-themed labels, and rabbit breeder memorabilia find these items especially appealing.